Working with vegan brands is something I’ve been wanting to do for some time, and fortunately this year an opportunity popped up that I couldn’t resist.
Surrey Vegan arrange a fair each year that involves stalls, food, talks and community. Last year saw hundreds of visitors, and it’s been a great way for the local vegan community to stretch its legs and reach new people.
Louise was looking for a designer to help with the poster for this year’s event, with fast turnaround to get it into the Brighton Vegfest programme.
The brief was to stand out, look professional and be accessible to all. “Circles” were discussed for a number of reasons:
- Balance – circles are the perfectly balanced shape
- All inclusive/encompassing – circles
- Growth – radiating circles
- Impending summer – sunrise
- Change via veganism – ripples
- Fruit – lots of fruit are round
- Orange/red-orange – because of the SV logo, and good contrast with almost all contexts, excitement and speed
- It’s not the stereotypical vegan vibe
We went for a vibrant orange over the typical green. It complemented green, took something from their logo and it stood out amongst the other ads.
The poster snowballed into revisiting their branding, refining it and evolving it to keep up with their growth.
Work completed included:
- Programme ad
- Website banners
- Social media graphics
The video was perhaps the most challenging thing to do – I haven’t used After Effects for over ten years. Fortunately there are some good templates out there and with a lot of prodding I was able to resurrect enough knowledge to bring it all together. I would also say Adobe Audition is incredible – there’s a feature that just *knows* how to shorten a track for you. Life saver!
The rippled, vibrant design suited the Surrey Vegan team perfectly, and they were thrilled with their new branding.
“We are super impressed by her vision and her attention to detail. She has personally gone over and above what was expected and delivered to really tight deadlines and has been a pleasure to deal with and we are excited to be working with her going forward.”
– Louise Simpson
If you’re interested in delicious food, shopping, or learning something new, head down to the H G Wells Centre on Saturday (19th May) and join us!