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Portfolio: Website Design & Shop Build for Luxury Hair Extension Brand

Services Provided

Web design, front end development, CMS integration (WordPress), shop functionality (Woocommerce), graphic design.

Launched late 2016.


Extension Professional wanted an updated, professional looking website that reflected their high-end brand. Their products are sold in places like Urban Retreat at Harrods and Very Exclusive and needed to fit with the target market of those places.


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We utilised some of the brand elements from their print campaigns, and brought it all together with the website. Content and copy were rewritten and pages structured to better encourage exploration and purchases.


Cheyne Hudson managed the project. DRD Design were responsible for printed graphics. Emma Dawson did the copywriting and editing.